"Announcing a New Weekly Magazine"

Upon returning from Europe after the First World War, Harold Ross dreamed of launching a weekly magazine for a smart New York audience. Ross’s wife, fellow journalist Jane Grant, recruited the magazine’s primary financial backer, Raoul Fleischmann, wealthy scion of the family whose name became synonymous with baking. Funding in place, Ross then wrote this prospectus to announce the magazine to literary and journalistic circles. Proudly embracing an urban readership, the prospectus declared that “The New Yorker will be the magazine which is not edited for the old lady in Dubuque.”

Learn more about the magazine’s founding vision from New Yorker editor David Remnick in the audio guide.